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Blog

CONCRETE MINERALS

Christina Harper

One of the things I love most about freelance? The opportunity to work with other female entrepreneurs. I feel so fortunate to have learned from and worked with female-led businesses in the beauty industry. This may sound painfully obvious, but we need strong female leadership in the beauty industry. As its own consumers, we are inseparable from the beauty business; yet, we are often left out of the equation when it comes to key decisions that affect us on levels both tangible (i.e. personal product usage and ingredients) and intangible (the way we view ourselves in relation to branding and the images being projected at us).

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We hear it more often these days: “representation matters.” Everyone should be able to see themselves—or, at the very least, some iteration of themselves—in the advertised beauty space. Above all, we need diverse leadership that seeks to empower people of all genders, races, and identities to embrace their inner confidence. The beauty industry has the opportunity to be an inclusive place of expression and celebration, if only we elevate the best leaders and tastemakers (here’s looking at you, Rihanna).

When I first met Emily DeLapp, founder and CEO of Concrete Minerals, I immediately understood that her business grew from these values. Concrete Minerals is committed to better makeup in every sense. All products are certified vegan, cruelty-free, preservative-free, and talc-free. Wearing DeLapp’s products is a colorful, creative experience. Her brand boasts over 50 shades for eyes and 14 for lips, including fan favorites (by way of their unconventionality) such as Ice Queen, a blue lip tint, and Risqué, a matte red eyeshadow. Concrete Minerals appeals not only to professional makeup artists with its impeccable pigment quality, but also to an alternative audience due to its range of uncommon shades. DeLapp believes that, above all, makeup should be a fun, happy place of expression.

BROWS BY BRIGITTE

Christina Harper

Another day, another badass woman taking names and creating the future she wants for herself. Brigitte Baisa found her start in the beauty industry as a freelance makeup artist in 2011. Brigitte become a licensed esthetician in 2012 and, as she worked to perfect her craft, her brow artistry began to blossom. After years of working for Benefit Cosmetics and Anastasia Beverly Hills, Brigitte decided to follow her dreams and opened a brow studio of her own in Hermosa Beach.

Brigitte specializes in brow shaping and microblading, the process of implanting cosmetic pigment into the epidermis of the skin to create the appearance of natural hair. Microblading is a semi-permanent solution that provides a subtle approach to fuller, natural-looking brows. 

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LOGO OPTIONS

Brigitte was married to the font she chose for her name but wanted to experiment with the surrounding text. Above are a few that didn’t make the cut.

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FINAL LOGO

Fun fact? The heart is actually a sideways B, a doodle that carries a special significance for Brigitte. Her boyfriend adds this tiny emblem to the bottom corners of his paintings.

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WEBSITE

Complete with online booking, service information, after care instructions and—soon—shopping!

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MOODBOARD

Brigitte’s studio interior is taupe and grey with teal accents. To keep things cohesive, we decided to mirror this color scheme in all of her digital assets.

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INSTAGRAM

A curated mix of before-and-after shots, client selfies, branded quotes, studio photos, and brow inspiration.

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DJ ADDICTION

Christina Harper

My latest project was a rebranding package for Raquel Hernandez, also known as DJ Addiction. Raquel is an open-format DJ who plays both private events and regular venues in LA. You can catch her spinning every first Friday at Redline Bar in Downtown LA and every third Saturday at Club Ripples in Long Beach.

Her style? Urban with a splash of SoHo. NYC girl at heart. Favorite thing about DJ-ing? The crowd. "I love to watch people move to my music and lock in to my energy." Her inspirations? DJ AM (rest in peace) and DJ Vice. "They are both so unique when it comes to music and the open format concept. DJ AM was a killer on the turntables. I don't necessarily try to sound like them, but they remind me that it's okay to be different and sound different."